2013 Co-Operative Advertising Program

Effective Dates: July 1, 2012 - June 30, 2013

Eligibility: Any direct purchase customer that advertises Novelty products to the consumer or their dealer customers and complies with all other provisions in this policy may participate in the Co-Op Advertising Program. 

Allowance: Novelty Mfg. will offer credit for 100% of the cost of qualified advertising, limited to 1.5% of net purchases in the current period. Proof of performance must be submitted.

Qualified Advertising: 

    A. Newpapers: Claims will be paid against net cost of space devoted to Novelty products in Legitimate, local, daily, weekly or Sunday newspapers. Tear sheets must be submitted with newspaper invoice showing cost per inch of ad space. 

    B. Consumer Circulars, Tabloids, Catalogs, and Flyers: Claims will be paid against a proportionate share of the cost of production and distribution relative to the amount of space allotted to Novelty products. Claims must include proof of performance samples (copy of printed material) and invoices showing our portion of the ad. 

    C. Envelope Stuffers and Flyers to dealer customers: Claims will be paid against a proportionate share of printing costs only relative to the amount of space allotted to Novelty products. Claims must include proof performance as a copy of printed material, along with copy of invoice showing our portion of costs. 

    D. Distributor Catalogs: $100 per full page. $200 maximum for two or more full pages. 

    E. Distributor Shows: Cost of trade shows will be charged against the Distributor's 1.5% accrual.

Advertising Material: Only advertising material provided by Novelty such as approved images will qualify for allowance. Novelty logo and trade names must be used in the ad(s) as specified.

Reimbursement: Send claims with proof of performance to Beth Bowers, Novelty Mfg.Co., 1330 Loop Road, Lancaster, PA 17601. Method of payment will be credit unless prior approval is made. Credit memos will be issued within 30 days of the date of the claim if accrual purchases are available to cover claim. 

Time Limitations for Claims: All claims must be made within 90 days of publication and submitted before June 15, 2013.

Contact : Beth Bowers for more information. 
Images are available online via the Media section of this site.